24
Nov
09

Rare Auld’s New Look

The Icons of Whisky Independent Bottler of the Year, Duncan Taylor, has given their Rare Auld range of Single Malt and Single Grain scotch whiskies a packaging makeover, providing the brand with a more distinctive feel. The new packaging was custom designed by Euan Shand himself. He comments:

The majority of whiskies in this range are over 30 years old and the brief was to create a new image which reflects the quality and heritage of these fine whiskies. With such a diverse range from a variety of cask types, it became clear we needed packaging that worked harder at educating the consumer, while at the same time achieving shelf standout. We believe we have achieved this with the new two-tone box, which encases each bottle.

The gift boxes will remain colour coded according to the region of origin as this has researched well amongst consumers across the globe.

What has not changed however is the whiskies, which are left to mature at the original distillery to allow it to age in the environment in which it was distilled. Once it reaches its optimum age and quality, the whisky is bottled by hand as single casks at cask strength with no chill filtration or colouring. Each bottle of this collection is individually identified with information detailing the distillery and region of origin, distillation date, cask number, cask strength, date bottled and individual bottle number from the limited number available in each cask. Bottlings are available in 700ml, 750ml and 50ml.

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